Mission Of Ford Motor Company

Ford Motor Company corporate vision statement, corporate mission statement, automobile business strategic management case study analysis — A Ford Focus ST-R at the 2011 Washington, D.C. Auto Evidence. Ford Motor Company's corporate mission statement and corporate vision statement describe the company'due south drive for leadership and improved performance in the global automotive industry. (Photo: Public Domain)

Ford Motor Visitor's mission statement and vision argument focus on product effectiveness and business leadership in the automotive industry. The company's strategic position equally a major player in the global machine market is linked to the fulfillment of the corporate mission and corporate vision. Ford'south corporate mission aims to do good target customers through mobility. The company'southward products are designed to address mobility needs and issues in the transportation sector. On the other hand, Ford's corporate vision focuses on achieving tiptop operation in the industry, considering competition and other variables. The company competes against Toyota, General Motors, Tesla, Volkswagen, Hyundai/Kia, Nissan, Honda, and other manufacturers. This market condition imposes stiff competitive rivalry, as shown in the Porter's Five Forces Analysis of Ford Motor Company. The visitor's corporate vision and mission statements influence strategic direction decisions for enhancing business operation despite the challenges present in the automotive manufacture.

Ford's corporate mission statement and corporate vision statement guide the enterprise's organizational development. Policies and strategies for diverse business areas interpret how these statements apply to automotive operational effectiveness. For instance, Ford'due south operations management and productivity measures apply strategic direction interpretations of the vision statement and mission argument, specific to conclusion areas of operations, such every bit product design and human being resources direction.

Ford Motor Company's Mission Argument

Ford's corporate mission is " to make people's lives improve by making mobility accessible and affordable. " This mission statement focuses on moving people, which is a bones function expected in automobiles and the transportation sector. Such emphasis on mobility indicates the purpose of Ford'south business in society. As ane of the biggest players in the international marketplace, the company aims to make people's transportation more effective. The following are the main components of Ford's corporate mission statement:

Make people'south lives meliorate
Brand mobility attainable
Brand mobility affordable

The mission statement's beginning component (make people's lives better) is a gene in Ford Motor Visitor's value proposition to its target customers. For example, the company's goals are directed toward improving people'due south lives. To make such improvement specific, Ford's corporate mission statement includes the other 2 components. The company's strategic plans address accessibility and affordability of mobility to make people'due south lives improve. Thus, accessibility and affordability are variables in assessing Ford's fulfillment of its value proffer. With this corporate mission statement, the automotive business sees its office as a contributor to the improvement of transportation to enhance quality of life. Considering strategic direction objectives, the affordability component of the corporate mission argument depends on selling prices and production costs, which are linked to Ford'south generic strategy for competitive advantage and intensive growth strategies.

Ford Motor Company's Vision Statement

Ford'due south corporate vision is " to get the globe's most trusted company, designing smart vehicles for a smart earth. " This vision statement reflects the multinational company's strategic goal of condign a leader in the automotive industry. Ford's focus on smart vehicles is pertinent to current market atmospheric condition and customers' preferences. The company aims to maximize its profitability and relevance to the market place, where more efficient technologies are preferred. The following are the principal components of Ford's corporate vision statement:

Worldwide scale
Most trusted company
Designing smart vehicles for a smart world

The vision statement'south first component (worldwide scale) is a specification of Ford'southward target market, which is the global market for automobiles. On the other hand, through the second component, the corporate vision pertains to corporate or make paradigm, which influences the attractiveness and profitability of the visitor's automobiles. For example, customers' conviction in and preference for Ford electric cars depend on how these vehicles' brand value is perceived. In relation, the corporate vision statement indicates that the corporation is focused on smart vehicles. This focus implies a strategic response to the industry's electric car trend, as discussed in the PESTEL/PESTLE analysis of Ford Motor Company. Thus, the corporate vision argument ensures that the visitor is abreast of the latest technologies suited to current market trends.

Summary & Recommendations – Ford'south Corporate Mission and Corporate Vision

Corporate Mission Statement. Ford Motor Company's corporate mission statement is brief and a general description of the business organization. For example, the corporate mission focuses on making attainable and affordable mobility, inclusive of automobiles. The general term, "mobility," is indicative of Ford'southward hereafter product development, which could include mobility technologies other than automobiles. The company could develop personal flying vehicles, and new mobility products for transporting small-scale parcels. Overall, the corporate mission statement is descriptive plenty to guide strategic direction in terms of what Ford's business organisation does and should do, and aligns with the corporate vision statement. A recommendation is to improve the corporate mission by including information about the company's target markets, customers, mobility technologies, and business philosophy and values equally an automotive enterprise. Information technology is notable that the corporate mission statement'south focus on improving people'south lives relates to Ford Motor Company's corporate social responsibility strategy and stakeholder management, in terms of business contributions to societal comeback.

Corporate Vision Statement. Ford Motor Company'south vision statement is concise, time to come-oriented, and inspirational, while describing the business as a programmer of smart vehicles. The vision statement's specification of smart vehicles complements the corporate mission statement by providing a more detailed picture of what the visitor does. As well, Ford's corporate vision is challenging and abstract enough to bulldoze the business organisation toward loftier performance. To achieve this corporate vision's aim of becoming the globe'due south most trusted visitor, it is essential to strengthen the enterprise through enhancement or creation of competitive advantages, such as the ones shown in the SWOT analysis of Ford Motor Visitor. Also, achieving the corporate vision statement requires strategic initiatives for making the automotive brand attractive to target customers. Thus, a recommendation based on the vision argument is to develop Ford'due south marketing mix or 4Ps in a fashion that strengthens customers' trust in the company. Moreover, it is recommended that the visitor include more data about the strategic direction of the automotive business, to brand the corporate vision statement more effective in guiding management and human being resources toward the desired business goals.

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